We've audited over 150 B2B Google Ads programs and found that most waste 20–40% of their spend on clicks that do not drive revenue. The best teams cut CAC by 25% while scaling pipeline with smarter plays.
See how well your campaigns capture and convert demand across keywords, audiences, and remarketing — and how efficiently clicks turn into qualified opportunities.
Understand which campaigns truly drive ROI. Spot attribution gaps, benchmark optimization consistency, and connect ad spend to CAC, LTV, and CRM-tracked revenue.
Measure conversion strength, lead quality, and pipeline contribution — the ultimate test of whether your Google Ads strategy is fueling real business growth.
“I 100% recommend taking this scorecard. It completely transformed how we think about our paid media strategy. The insights are incredible — we’re extremely happy with what we discovered.”
Jill McCarville, Kindsight
This quiz is a no-brainer. It clued us in on what to fix, what to scale, and how to make every dollar work harder — basically, how to turn $1 into $3.
Stephan Foos, Projul
One of the things this scorecard helps with is having a framework for what B2B buyers prioritize — and when. It’s rare to find something that actually shows you your next best move so clearly.
Neil DuPaul, ThreatX
See how your paid search performance compares to top SaaS teams — and get actionable steps to unlock more pipeline from the same budget.
10 questions, under 3 minutes, with immediate recommendations.
